This year’s presidential election is fueled by emotion, and is a race to see who is the smartest, strongest, best choice to lead the United States of America. Like a reality show that we can’t bring ourselves not to watch, anger and passion intermingle with the conflict over candidacy and we try to determine who best to choose. But – what about the voter data that is being cranked out behind the scenes? What about the digital information that is growing smarter, bigger, better, faster, stronger?
How great an impact is technology and analytics having on the election? Read More